PRIVACY POLICY

1. Data Controller

In accordance with the Turkish Personal Data Protection Law No. 6698 (“KVKK”), your personal data is processed by:

Company Name: PUREFA KOZMETİK SANAYİ VE TİCARET LİMİTED ŞİRKETİ
Address: Kayabaşı, Adnan Menderes Bulvarı, Kuzey Yakası Projesi B7, Blok A1, Ofis 46, 34494 Başakşehir / İstanbul / Türkiye
Phone: +90 533 552 3208
Email: cs@purefa.net

(hereinafter referred to as the “Company” or “Data Controller”).

2. Scope of This Policy

This Privacy Policy explains how we collect, use, store, and protect personal data when you:

• Visit our website

• Place an order

• Contact us

• Interact with our advertisements

• Subscribe to marketing communications

3. Personal Data We Collect

We may collect the following categories of personal data:

a. Identity Information

• Name and surname

b. Contact Information

• Email address

• Phone number

• Delivery and billing address

c. Transaction Information

• Order details

• Payment information (processed securely via third-party providers)

d. Technical Data

• IP address

• Device type, browser, operating system

• Website interaction behavior

e. Marketing Data

• Campaign interactions

• Preferences and interests

4. Methods of Data Collection

Your data is collected through:

• Website forms (checkout, contact, newsletter)

• Cookies and tracking technologies

• Advertising platforms (Meta, TikTok, Google)

• Customer service communications

5. Purposes of Processing

Your personal data is processed for the following purposes:

• Processing and delivering orders

• Managing payments and transactions

• Providing customer support

• Improving website functionality and performance

• Conducting marketing, advertising, and remarketing activities

• Managing customer relationships

• Fulfilling legal and regulatory obligations

6. Legal Grounds for Processing (KVKK Article 5)

Your personal data is processed based on:

• Performance of a contract

• Legal obligations

• Legitimate interests (e.g., service improvement)

• Explicit consent (for marketing, cookies, and tracking technologies)

7. Sharing and Transfer of Personal Data

Your personal data may be shared with:

• Logistics and shipping providers

• Payment service providers and banks

• Hosting and IT infrastructure providers

• Advertising and analytics platforms (Meta, Google, TikTok)

• Authorized public institutions and authorities

International Transfers

Your data may be transferred abroad (e.g., via Meta, Google) in compliance with KVKK safeguards.

8. Data Retention

Your personal data is retained:

• As long as necessary for processing purposes

• In accordance with legal obligations

• Until statutory limitation periods expire

Afterward, data is deleted, destroyed, or anonymized.

9. Data Security

We implement appropriate technical and administrative measures to ensure:

• Protection against unauthorized access

• Prevention of unlawful processing

• Secure storage of personal data

10. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Ensure website functionality

• Analyze performance

• Deliver personalized advertisements

For detailed information, please review our Cookie Policy.

11. Marketing Communications

With your explicit consent, we may send:

• Promotional messages

• Campaign offers

• Product updates

You may withdraw your consent at any time via:

• Unsubscribe links

• Contacting us directly

12. Your Rights Under KVKK (Article 11)

You have the right to:

• Learn whether your personal data is processed

• Request information regarding processing

• Learn the purpose of processing

• Request correction of inaccurate data

• Request deletion or destruction

• Object to processing

• Request compensation in case of unlawful processing

To exercise your rights:

📧 cs@purefa.net

13. Updates to This Policy

We reserve the right to update this Privacy Policy in accordance with legal requirements and operational needs.

14. Contact

For any questions or requests regarding your personal data:

📧 cs@purefa.net
📞 +90 533 552 3208